Here's a sample of the 220 topics Included
in the Managing a Small Business CD-ROM


Starting a Business

Basics of starting a business (The key ingredients to starting a successful business of your own)

How to determine the feasibility of your business idea (a complete fill in the blanks template system that will help you predict problems before they happen and keep you from loosing your shirt on dog business ideas)

Checklist for going Into business (things you must consider before going into business, keeps you from costly mistakes when starting a new business)

How to develop a winning business plan (a complete, step by step explanation of how to develop a business plan that will make bankers, prospective partners and investors line up at your door)

How to plan and start a new business (complete, step by step instructions of planning and starting a business. This is must-know must-do information; ignore it and you stand a good chance to fail. You get specifically designed instructions for each of the following: a service business, a retail store, a home based business, a manufacturing company, and more)

How to decide on the legal structure of your firm (a revealing look at the pros and cons of a sole proprietorship, a partnership and a corporation and which of these structures is best for you) 

How to borrow money (What bank loan officers don't tell you. How to get your loan applications accepted. Traps and mistakes to avoid)

How to raise venture capital money (What nobody ever told you about raising venture capital money. Insider secrets of attracting investors, how to best construct your proposal, common mistakes and traps to avoid, and much more)

How to find new products (find out the easiest, simplest ways to find new products for your business to sell)

How to make money with your new idea or invention (secrets of making sure you put cash in your pocket on your very first idea business venture)

Essentials of patents (how to protect your ideas from becoming someone else's)

How to select the right location for your business (the location of your store is what will make or break your retail business. Here are specific instructions on how to choose the best location for your business) 

Checklist for entering into a partnership (keeps you from costly mistakes when entering into a partnership)

How to select a franchise business (step by step guide to selecting a franchise that is best for you)

Sales & Marketing

Marketing checklist (what to do when you work your tail end off on a marketing campaign and it bombs? here's how to find out what went wrong and how to fix it)

How to develop a winning marketing concept for your business

How to learn about your market (an amazingly simple, low cost technique to gather facts about your customers and the people you'd like to have for customers)

How to develop a results driven marketing plan (what are the secrets behind constructing a successful marketing plan? here's a step by step guide to developing a marketing plan that will drive your sales through the roof)

How to perform a low cost market research (clever, proven methods to get closer to your customers needs and to ensure that they keep coming back for more)

How to create a results oriented marketing budget (where to focus your marketing money and energy for maximum profit)

How to plan your advertising budget (top four strategies of establishing your advertising budget and which is best for you) 

Planning a retail advertising program (tips and strategies to make your retail advertising pay off big)

Writing effective marketing copy (how to write “killer" ad copy that will make orders roll in so fast it will make your head spin)

Deciding on the advertising media (which media outlet will bring you the best results for the money? here's how you can decide which is most profitable for you)

How to develop advertising that get results (effective (and cost effective) ways to make customers aware of your products and services. Plus, little known strategies that will double, even triple the effectiveness of your advertising)

How to evaluate your advertising results (which of your advertising activities produce results and which are losers? here is how you can find out. This topic alone will save you many times the cost of this resource) 

How to promote your business (idea list) (an arsenal of 43 super-slick promotion ideas that help pile up profits, boost your sales and leave your competitors in the dust)

How to find new customers (new customers and more sales are essential for profit and growth. here's a little known yet extremely effective ten-step formula to locate and find new customers. This same formula helped one client of ours to increase his customer base by 46% last year)

How to expand your market (top strategies for growth and expansion)

How to take advantage of a market switch (practical techniques you can put to work immediately)

How to forecast your sales (new techniques to develop and quantify your sales goals) 

The art of selling (If you're having problems selling what you're selling, it's time you see this. Here's an amazingly effective eight-step selling formula. Just follow this simple formula and see how your sales soar. More importantly, you come away with the most comprehensive understanding of the essence of the selling process. This skill alone, which few people poses, is worth a small fortune)

Publicity tips (how to create and use a press release that will snag free publicity like crazy. You get step-by-step instructions plus actual samples)

How to set the right prices (pricing secrets to help you make money and still be competitive. You get specifically designed instructions for a service firm, a retail store and a manufacturing firm)

Signs as a marketing tool (here's how to turn your signs into an effective marketing tool)

How to sell on consignment (selling on consignment can be very profitable, provided you follow these simple guidelines)

How to sell by mail order (what direct mail techniques work and which ones flop (you'll be shocked!). Direct mail secrets you can take to the bank)

How to sell through independent sales agents (independent sales agents can help you double, even triple your sales, here's how to use them effectively)

How to ensure that your products will produce maximum sales

Home Based Business

Home business: is it for you?

Things to consider before you start (5 crucial things you must consider before you start pouring in your hard earned money. Ignore it at your own peril)

Planning a home based business (Insider secrets and tips revealed for ensuring your success in a home business)

Fundamentals of home business financial planning

Record keeping, taxes, insurance and permits (laws and regulations you must be aware of to avoid legal errors)

Building the image of your home business (simple, easy to copy ideas that will enhance your image - and the response you get from your customers)

Useful tips for home business success (What are the secrets behind the people who have million dollar home based businesses? Here's a 24 tip list proven to turn your home business into a money machine)

Financial Management

Key factors to successful financial management

How to read and understand financial statements

Financial ratio analysis (easy to grasp explanations, formulas and ratios that you can apply immediately to make sure your business in on the right track)

Successful cash flow management (Your cash position is one factor that can make or break your business. I'll show you techniques to protect yourself from cash crisis situations and what to do if you get into one. This is extremely essential must-know information - ignore it at your own peril)

Forecasting and obtaining capital (Top 4 ways to obtain money for your business and which one of them you should utilize -- making the wrong choice may cost you dearly)

Essentials of financial management planning

Understanding money sources (where do you go for the financing you'll need? your real options. Plus, tips on which is best for you)

Effective credit and collection methods (Having problems collecting money owed to you? Here's how to get what is yours! effective collection techniques that bring immediate results. Plus, common mistakes you should avoid)

Checklist for watching your profit (a penny saved is a penny earned - simple ways to keep profit up and costs down)

How to reduce costs (a complete step-by-step organized program for cutting costs in your business. Clients of ours have achieved an average of 28% to 35% cost reduction with this technique, and you can too. Keep the money in your pocket with this one!)

Personnel Management

How to develop an effective personnel system

How to hire the right employees (techniques and strategies to assemble your own winning team. Helps you to always get the right people for the right job)

Employee training and development (the tips and techniques used by professional trainers to get better involvement, support and retention)

How to build employee trust (powerful strategies to establish your credibility with subordinates)

Productivity improvement (proven techniques to spur stuff productivity and team spirit - you'll get more done with less resistance, quickly and effectively)

How to effectively delegate work and responsibility (tactics to squeeze more out of your day with foolproof delegation techniques)

Effective management of employee relations

How to set up an efficient pay system (establish payroll and stuffing restrictions that keep expenses on budget)

Effective supervisory practices (discover the five top strategies proven to get your employees' full commitment to job performance. Hard to believe, but none of them include a raise. They work like magic and cost you nothing to implement)

How to use and apply positive discipline measures (clever strategies to handle tricky, frustrating or time-wasting situations with flair, confidence and speed)

How to deal with employee grievances (ignoring them won't make them go away - techniques for handling complaints like a pro. Do's and don'ts for smoothing out the waves)

Communicating with your employees

How to manage employee benefits

Checklist for developing a training program (effective training and orientation strategies proven to save you money)

How to effectively and economically use temporary help services

Internet Based Business

How to start a successful online business (complete step by step instructions to starting and promoting a profitable online business)

How to make money with reseller programs

How to get top search engine positioning (proven search engine secrets that can get your site placed in the top ten spots of your category)

How to promote your website (tricks, secrets and shortcuts to help you attract scores of visitors to your website)

Successful email marketing methods

Links to useful resources on the Net (extremely useful internet business articles and guides you can access and use for free)

Personal Skills

How to make the right decisions (an effective 7-step decision making formula that will help you make decisions with unshakable confidence even when you're still not sure. It's easy and really works!)

How to be pointed toward profit (tried and tested business boosting ideas to help you stay pointed toward profit)

How to handle stress the easy way (eleven sure-fire ways to make the stress in your life work for you instead of against you)

How to solve problems (as a business owner you deal with problems and crisis situations on an almost daily basis. As a matter of fact the way you handle such situations can make or break you. Here's an effective, easy to implement 9 step strategy that will help you solve problems like magic)

How to be a better communicator (boost your communication skills so your message is always clear and decisive)

How to effectively present plans and ideas (easy-to-follow tips and strategies to drive your point home in a powerful way)

How to make non-verbal communication work for you

How to write effectively (increase your credibility and influence with these sure-fire ways to present forceful and convincing written arguments. Transform weak, ineffective writing into powerful calls for action)

How to improve your reading power

How to conduct successful meetings the easy way

Communicating effectively within the organization

How to prepare a winning resume

How to succeed in a job interview

How to lead and manage people (powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for)

How to improve your personal effectiveness (save hours of time with these practical tips and techniques for organizing your time and workload) 

Tips to improve your planning abilities (think ahead to get ahead)

How to develop yourself (simple to follow self development tips and strategies)

How to set and achieve goals

How to better manage yourself (tips and tactics to unleash your hidden potential)


General Management Issues

Boost your business performance through a management audit (easy to follow method to give your business a profit checkup. Instantly reveal inherent problems and hidden opportunities)

How to manage effectively (useful tips and strategies to improve your personal management skills) 

How to develop a profit plan (a complete step by step guide that will help you increase your profits by up to 64%. This is a simple, practical, common sense strategy, but amazingly enough, almost no one understands or uses it)

Planning and goal setting made easy (a wise man once said: "If you're not sure where you are going, you're liable to end up someplace else". Here are the tips and techniques that will help make sure you're always on the right track)

How to Implement a merchandise improvement program

Fundamentals of retail pricing, sales and markdowns

Successful retail advertising and promotion

How to develop a results driven strategic plan for your business 

How to eliminate hidden costs through simple inventory control

Risk management (how to decide which risks to ensure and which risks to assume yourself)

Business survival tips (strategies and techniques to help you in bad times - this can make or break your business)

How to fix production mistakes

Checklist for managing a family business

How to balance family and business goals

Common problems in managing a family business - and how to solve them once and for all

How to prevent embezzlement

How to prevent employee pilferage

How to prevent burglary and robbery loss

Outwitting bad-check passers

How to prevent retail theft

How to set up a quality control system

Essentials of purchasing

The lease or buy decision (a revealing look at the pros and cons of leasing vs. buying and which option is right for you)

How to maximize productivity in your firm

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